About Us

Direct volume importers and manufacturers. Come explore the exciting products from Action Lighting™!


Action Lighting, Inc.

Action Lighting™ began "lighting the world" in 1987. It all began when Hugh and Charlotte Reid decided that retirement was not for them and created our parent company, American West Marketing. A friend came to them with a "new and exciting" product - smoking golf balls! So they cleared a room in their house to store, pick, pack and ship from. Within a short time, a need and market for light bulbs was recognized and a new division named Action Lighting was added.

Light bulbs became a volume business. Action Lighting, Inc. Now with over 33 years of 'Customer First' service, and the addition of hundreds of lighting related products, Action Lighting has grown from a one room shop to a facility with 3 large warehouses and over 30 ocean containers currently used for dry storage.

We serve many of the world's large Amusement Parks, Christmas Decorators, Sign Shops, Casinos, Carnivals, Museums, Scenery Shops and many other business types, on a year-around basis. We export regularly to a worldwide market.

Our manufacturing division is one of the few that continues to offer "tailor made" chase or steady lighted channel systems for building exteriors /interiors, window outlines, marquees, and amusement rides. Next time you attend a fair or amusement park, take a close look at the lighting, chances are, Action Lighting had a part in "lighting up your experience"!

Give us a call with your ideas, our capable staff can assist in finalizing a superior design, whether it is incandescent or the latest in LED technology.


Meet Action Sales Staff


Elwood Bakken                                                    Jeff Stevens
Direct: (406) 585-9411                                           Direct: (406) 586-2383
elwood@actionlighting.com                                    jeff@actionlighting.com



Lighting Application

A special trailer was built for this train: It took 60 feet of flat deck to mount the train. The train has 7,300 feet of ropelight and approximately 87,000 lights. The train from start to finish took 3,800 man hours to construct. This train was constructed by Grand Junction Pipe and Supply Co of Grand Junction, Colorado. The photo is courtesy of Grand Junction Pipe and Supply.

We have developed a very large following of Commercial Designers, Cities, Holiday Drive-Through Parks, Commercial Holiday Decorators whom we serve with an exceptional Holiday Lighting offering of up to date quality products. You will find our pricing policy to be exceptionally competitive on all items. You will also find our products to be of the very best quality obtainable.


Contact us:

Shipping/Mailing Address: Action Lighting™ Inc. 310 Ice Pond Road Bozeman, MT 59715
Phone:   (406) 586-5105    (406) 585-3078 (fax)      action@actionlighting.com  (email)
Hours: Monday - Thursday:   8am - 5pm MST                     Friday:     8am -1:00pm MST